May 10, 2017

New Zealand’s Premium Wine Growing Region

Oravida wine is sourced from one of New Zealand most fertile regions, Hawke’s Bay, where premium wine is produced.

The objective was for SCN to design a luxury wine bottle for Oravida that highlights New Zealand’s premium wine region. We used a black label to convey class, luxury, and premium wine. The black label was accented with silver, gold, and red to differentiate the 3 wines. A topographical map of Hawke’s Bay was subtly placed as a textured background, using raised ink printing to highlight the region while maintaining the luxurious image of the bottle.


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