OUR IDENTITY

Founded in 2007, visual communication has been our language delivering brand images. With over 40 years of combined experience in the industry, we believe great design starts with team collaboration, commitment, passion and intelligence.

VIEW WORK

OUR DESIGN PROCESS

culminates in a transformative brand direction that delivers your story.

Discover

Explore who you are, why are you here and what makes you different.

Define

Synthesize our learnings into one collective idea and develop a design direction that communicates your brand.

Design

Bring your brand to life visually and establish a design direction that reflects your brand.

Deploy

Unify brand look into a cohesive design system across all marketing touchpoints.

SERVICES

Visual communication through design that elevate and compel brand experiences.

DESIGN

IMPLEMENTATION

Define your company with a cohesive brand identity that tells your story and differentiates you from the competition.

  • • Naming & Copywriting
  • • Logo development
  • • Brand application
  • • Marketing touchpoints
  • • Guidelines & standards

DESIGN

EXPERIENCE

Align your brand experience that is user-focused that engages your audience by creating memorable brand interactions.

  • • Website design and development
  • • App design
  • • Presentation decks
  • • Digital marketing
  • • Product prototyping concetps

DESIGN

DEVELOPMENT

Help customers connect with your brand through a unified communication system and strong first impression they can see and feel.

  • • Print and packaging design
  • • Motion design
  • • Video editing
  • • Booth and exhibitions
  • • Illustrations & iconography
  • • Point of sales and promotion

TEAM

João Nero

Principal/Creative Director

Louie Chan

Art Director

An Ngo

Senior Designer

Xin Chen

UX Designer/Developer

Paige Hermal-Axle

Copywriter

Tom Gorelik

Video Producer

João Nero

Principal/Creative Director

João has over 30 years of experience in visual communication and brand design. As an industry insider and award-winning designer, João has developed numerous integrated design systems ranging from corporate identity to marketing communications for a broad range of industries and brands.

Renowned for his expertise in design for both digital and print media, he has collaborated with clients such as ADP, Pfizer, Colgate, J&J, AchieveGlobal, LG, and Dale Carnegie before establishing his own practice. He holds a degree in Business/Marketing from Roger Williams University and a degree in Graphic Design from F.I.T.

In his free time, João enjoys cycling, mountain biking, bikepacking, and seeking adventures in remote locations.

Louie Chan

Art Director

Louie is an Art Director at SCN. He has over 25 years of experience in brand identity as well as promotional, packaging and print design. Prior to joining SCN, Louie was a senior designer at Playtex Products Inc. and previously worked at Lukasiewicz Design, Mittleman/Robinson Branding and Temel Inc.

​Louie has managed creative and production projects for international companies such as JTI, Johnson & Johnson, Elizabeth Arden, Coty, Playtex, Fuji Health Science, Samsung and Oravida. He brought his branding expertise to the Asian market and has successfully branded new products in China. Louie received a B.F.A. Degree for Packaging Design and an A.A.S. Degree for Advertising Design at State University of New York – F.I.T.

An Ngo

Senior Designer

As a Senior Designer, An is at the forefront of our design initiatives, taking charge of projects from inception to completion with a keen eye for creativity and innovation. His role extends beyond design, as he cultivates strong relationships with our clients, understanding their visions and translating them into impactful design solutions. An is an integral part of our brainstorming sessions, contributing fresh and innovative ideas that push creative boundaries. He ensures that our designs remain at the cutting edge of industry trends and conducts thorough reviews and quality assurance checks to guarantee that deliverables not only meet but exceed client expectations. His commitment to excellence includes ensuring that all designs adhere meticulously to brand guidelines and industry standards. Beyond his design prowess, An provides valuable insights into design strategies, aligning them seamlessly with client and project goals. Embracing a continuous learning mindset, he stays abreast of the latest design tools, software, and industry advancements, ensuring that our team remains on the cutting edge of the ever-evolving design landscape.

Xin Chen

UX Designer/Developer

As a UX Designer/Developer, Xin plays a pivotal role in shaping seamless and intuitive user experiences across various digital platforms. His responsibilities transcend design as he collaborates closely with cross-functional teams, ensuring the integration of user-centric principles into every facet of the product development process. By implementing responsive and interactive user interfaces using HTML, CSS, and JavaScript, Xin collaborates with the team to ensure seamless integration and optimal performance. His close partnership with the project team ensures that design solutions are aligned with objectives, user needs, and technical requirements. Furthermore, Xin's commitment to staying abreast of emerging design trends, UX methodologies, and technological advancements guarantees that our digital products remain innovative and user-friendly in a rapidly evolving landscape.

Paige Hermal-Axle

Copywriter

As a copywriter at our design agency, Paige serves as the voice behind our creative endeavors, meticulously crafting compelling narratives and captivating content that resonate deeply with our clients. She brings life into brands through her words, infusing each message with personality, emotion, and clarity. Collaborating closely with designers, marketers, and clients, Paige conceptualizes and executes copy that seamlessly complements the visual elements of our projects, ensuring a cohesive and immersive brand experience. From crafting website content and advertising campaigns to developing brand messaging and storytelling, she embraces the opportunity to shape narratives across diverse platforms and mediums. Paige's keen eye for detail, mastery of language, and ability to adapt tone and style to suit different audiences drive the success of our projects and elevate the impact of our designs. As a skilled storyteller and wordsmith, she plays an indispensable role in conveying the essence of brands and forging genuine connections with audiences, ultimately fostering engagement, loyalty, and brand recognition.

Tom Gorelik

Video Producer

Tom is the mastermind behind capturing compelling visual narratives that resonate with diverse audiences. He collaborates closely with clients, directors, and creative teams and translates project objectives into captivating visual experiences. Tom role’s encompasses a spectrum of responsibilities, from conceptualization to post-production refinement. He has a deep understanding of cinematic techniques and cutting-edge video equipment, and expertly orchestrates shoots, ensuring every frame aligns with the project's vision. His proficiency in editing software transforms raw footage into polished masterpieces, seamlessly blending visuals, sound, and storytelling elements. With an unwavering commitment to quality and creativity, he plays a pivotal role in shaping the visual identity of brands, events, and cinematic endeavors.

OUR IDENTITY

Founded in 2007, visual communication has been our language delivering brand images. With over 40 years of combined experience in the industry, we believe great design starts with team collaboration, commitment, passion and intelligence.

VIEW WORK

OUR PROCESS

culminates in a transformative brand direction that delivers your story.

Discover

Explore who you are, why are you here and what makes you different.

Define

Synthesize our learnings into one collective idea and develop a design direction that communicates your brand.

Design

Bring your brand to life visually and establish a design direction that reflects your brand.

Deploy

Unify brand look into a cohesive design system across all marketing touchpoints.

SERVICES

Visual communication through design that elevate and compel brand experiences.

DESIGN IMPLEMENTATION

Define your company with a cohesive brand identity that tells your story and differentiates you from the competition.

  • • Naming & Copywriting
  • • Logo development
  • • Brand application
  • • Marketing touchpoints
  • • Guidelines & standards

DESIGN EXPERIENCE

Align your brand experience that is user-focused that engages your audience by creating memorable brand interactions.

  • • Website design and development
  • • App design
  • • Presentation decks
  • • Digital marketing
  • • Product prototyping concepts

DESIGN DEVELOPMENT

Help customers connect with your brand through a unified communication system and strong first impression they can see and feel.

  • • Print and packaging design
  • • Motion design
  • • Video editing
  • • Booth and exhibitions
  • • Illustrations & iconography
  • • Point of sales and promotion

TEAM

João Nero

Principal/Creative Director

Louie Chan

Art Director

An Ngo

Senior Designer

Xin Chen

UX Designer/Developer

Paige Hermal-Axle

Copywriter

Tom Gorelik

Video Producer