The Western Union Company is an American-based worldwide financial services and communications company. A global leader in cross-border, cross-currency money movement for individuals, small businesses, global corporations and NGOs in the most remote communities around the globe, Western Union helps people and businesses move money easily and seamlessly.
Western Union provided us with their brand guidelines and marketing communication objectives. SCN was responsible for creating all Western Union incentive coupons, flyers and promotional posters. We selected photography from the client’s image bank and executed designs that met the company's brand guidelines. As a result, Western Union made gains in the wiring market and rejuvenated its brand image both domestically and internationally.