Oravida wine is sourced from one of New Zealand most fertile regions, Hawke’s Bay, where premium wine is produced.
The objective was for SCN to design a luxury wine bottle for Oravida that highlights New Zealand’s premium wine region. We used a black label to convey class, luxury, and premium wine. The black label was accented with silver, gold, and red to differentiate the 3 wines. A topographical map of Hawke’s Bay was subtly placed as a textured background, using raised ink printing to highlight the region while maintaining the luxurious image of the bottle.