Park 'N Fly
Park ‘N Fly is an airport parking operator in the United States. Founded in 1967, the company has 18 facilities in 15 markets nationwide. Additionally, Park ‘N Fly has a network of off-airport parking services at over 67 airports in the U.S.
The objective of this campaign was to create an “ambassador” (The Park ‘N Fly Guy) that represents each and every employee who plays an integral role in the company’s exceptional customer service and reflects their core values. It was also imperative to convey Park ‘N Fly’s passion for travel and commitment to making their customers’ lives easier. To further this point, we decided that The Park ‘N Fly Guy’s face should always be obscured by his cowboy hat to position him as a mysterious character whose persona is open to interpretation—since he can be any Park ‘N Fly employee, whether behind the scenes or at one of their facilities.