LD is one of the tobacco brands owned by Japan Tobacco International (JTI), a leading international tobacco product manufacturer with a global market share of almost 10%. LD is the latest addition to JTI product lineup, and the brand's objective is to drive volume through value and quality.


SCN created designs for digital and physical mock-ups as well as production files for its point-of-sale, digital communication and direct-mailing marketing materials. The entire eye-catching visual system uses straight forward, bold messaging that captures the brand's values.

Role / 



Packaging Design

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